We're on the side of food

How did something as wonderfully simple as food become so confusing?

On the one hand, the world has never loved food so much – we watch more shows about it than ever, read stories about it every day, talk about it constantly, we blog about it, tweet about it, brag about it. Food is the best thing ever! We love it, and ‘like’ it and share it and hype it. We’re obsessed with food like never before.

On the other hand, the world has never been so confused by food – we worry about what people are putting in it, or what it’s doing to us, or where it’s come from. Sensationalist headlines and conflicting studies fan the flames. Food’s been turned into a competition too; on TV, in social media, in our own kitchens. We’re pressured to perform like never before.

So it’s time someone stood up for wonderful, magical, tasty, flavourful, happy, joyful, naughty, heart-warming, belly-filling, life-affirming, proper, lovely, amazing, familiar, exotic, fast, slow, delicious, good food.

Let’s defend food from the those who would exploit it. Let’s put taste back on its pedestal, and protect it from blandness. Let’s make good food available to all, and make sure it doesn’t cost the Earth. And let’s have a proper, honest, grown-up conversation about what “good food” really means.

Because at Hellmann’s, we’re on the side of food.